F'ing Up
F’ing Up is a podcast that peels back the highlight reel of success. Hosted by Deanne Rhynard, each episode features accomplished guests who share the messy, real, and often uncomfortable parts of their journeys—the moments that shaped their eventual success.
In a world where social media sells the illusion of overnight success, F’ing Up reminds listeners (especially those early in their careers or considering a major pivot) that growth is never linear. Deanne invites guests to drop the polished narrative, explore their stumbles, and reflect on what those experiences taught them in real time.
Because the truth is: what we often label as failure is usually just part of the climb.
After all, we’re all F’ing Up.
ABOUT THE HOST
Deanne Rhynard is a Success Mentor and the Host of The F’ing Up Podcast, where she translates failure into clarity, confidence, and momentum. Known for her grounded honesty and sharp emotional intelligence, she helps people cut through noise, confront blind spots, and define success on their own terms.
Before launching F’ing Up, Deanne spent nearly two decades as a Chief People Officer and startup advisor, helping companies navigate the messy, high-pressure stages of growth and scale. She shaped culture and leadership at organizations including Performio and Olo—the restaurant-tech pioneer where she scaled the team more than 30x, led the company through an IPO and two acquisitions, and built a remote-first culture well before the rest of the world caught up.
Her background spans people operations, corporate relations, and management roles at the UVA Darden School of Business, KKR, Marriott, and several early-stage startups. This breadth gives her an uncommon ability to read people quickly and understand what unlocks their potential—whether they’re early in their career or leading from the C-suite.
Deanne holds a Bachelor of Arts in Business from Walla Walla University and lives in Washington State with her husband and three sons.
F'ing Up
F'ing Up with Luke Coan - S2 E16
Luke Coan is an accomplished Chef, working for many successful restaurants including a James Beard Award winning restaurant, The Publican. His journey has been one of grit. He struggled to find his way and contimplated suicide on numerous occasions. The kitchen became his saving grace, enabling him to grow both professionally and personally.
Trigger Warning
This episode discusses suicide and suicidal ideation. If you or someone you know is suicidal, please, contact your physician, go to your local ER, or call the suicide prevention hotline at 800-273-TALK (8255), or message the Crisis Text Line at 741741. Both programs provide free, confidential support 24/7.
About Luke Coan
Luke Coan is a former Chicago Chef with 10+ years experience opening and operating restaurants, including Sous Chef and Catering & Events Chef at the James Beard Award winning restaurant The Publican, Executive Sous-Chef for the opening team at Fisk & Co, and Culinary Director for Col Kitchen & Cafe in Colorado.
Luke worked his way up from shucking oysters to running the catering for weddings and music festivals, and is now transitioning from working in restaurants into restaurant tech.
In his spare time, Luke is an avid rock climber and hiker, having hiked the entire Appalachian Trail in 2021.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the
views, thoughts, and opinions of the companies or individuals referenced during this recording. The material and information presented is for general information purposes only.
