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F'ing Up
Society has programmed individuals, largely by way of social media, to think success happens easily and overnight. F'ing Up gives the listener an opportunity to understand the realities. The host, Deanne Rhynard, interviews successful individuals, points out what they’ve achieved and immediately throws that information out the window and focuses on the tripping hazards along the way. Deanne highlights the tough realities and humanizes the experience of the climb to the top. After all, we're all F'ing Up!
About the Host
Deanne Rhynard is a seasoned HR executive and startup advisor. She has a deep appreciation for understanding the human psyche and how that intersects into one’s career journey.Deanne hosts F’ing Up, a podcast which dives into the [perceived] failures of successful individuals.
Deanne is a serial Chief People Officer. Being a culture catalyst for companies like Performio, a sales compensation software platform, and Olo, the pioneer of digital ordering and delivery programs for restaurants.
Under her leadership, Olo grew its employee base by over 30x, executed a successful IPO and two acquisitions. Prior to COVID, Deanne operationalized a workforce that was 65% remote, creating a unique value proposition in the tech market.
Prior to Olo, Deanne worked in various people, corporate relations, and management roles at UVA’s Darden School of Business, KKR, Marriott, and other technology startups. Her wide-ranging experience enables her to understand people needs from many different facets of life, whether a high-powered money manager or an entry level guest services representative.
Deanne holds a Bachelor of Arts in Business from Walla Walla University. She resides in Walla Walla, WA, with her husband and three sons.
F'ing Up
F'ing Up with Carly DeFilippo - S2 E9
Carly DeFilippo has spent her career supporting companies through copywriting, marketing and brand strategy. Though she was fortunate enough to work for household names, Carly spent periods in her career where she felt stuck, not doing what she truly enjoyed, in unsupportive cultures.
About Carly DeFilippo
Carly DeFilippo is the co-founder of Cognoscenti Creative, a Denver-based branding and creative studio. Her career has spanned the fields of copywriting, marketing and brand strategy, with a particular focus on the food and hospitality sectors.
After earning a Master’s degree in Paris—studying French culture and culinary criticism—she spent a decade in New York City, leading content marketing efforts for the Institute of Culinary Education and The Dinex Group (Chef Daniel Boulud). After several years immersed in the world of award-winning chefs, sommeliers and service professionals, she pivoted to an e-commerce start-up environment, leading B2C brand creative for food product design company W&P.
In 2015, she co-founded Cognoscenti Creative (with her sister, Lauren, a graphic designer and photographer) with the goal of offering comprehensive branding and brand storytelling services at a scale more accessible to entrepreneurs.
The views, thoughts, and opinions expressed are the speakers’ own and do not represent the
views, thoughts, and opinions of the companies or individuals referenced during this recording. The material and information presented is for general information purposes only.
